New Ways to Measure Consumer Behavior
As more consumers spend time on smartphones and tablets rather than on web browsers and PCs, it is critical that brands, advertisers, and publishers gain a deep understanding of how consumers discover and engage with content and services.This report analyzed mobile app usage from a panel of consumers and found that multitasking behavior is on the rise, shedding light on how consumers engage with devices and apps in a single day and signaling a change in the way brands and marketers should think about engaging with the mobile-centric consumers.
The report provides detailed analysis of three growing consumer trends on mobile devices:
- The rise of multitasking
- The emergence of hub apps and the value of the return rate
- The growth of personal assistant apps
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