Verto Analytics Shows UK Has Higher Device Penetration than the U.S.

We’re proud to announce our latest research featuring new data on the behaviours and demographics of the digital UK consumer. The British consumer is quick to adopt new apps and services on mobile devices, whether on smartphones or tablets, but also owns and uses multiple screens from PCs to wearables and smart TVs.

Key findings:

  • The British consumer is quick to adopt new apps and services on mobile devices, whether on smartphones or tablets, but also owns and uses multiple screens from PCs to wearables and smart TVs.
  • UK consumers are predominantly mobile-oriented, spending 47% of time online on a mobile device.
  • 35% of consumers are mobile-only—their sole internet-connected device is a smartphone or tablet compared to 25% of U.S. users.
  • UK consumers are more engaged with the apps they use: the average stickiness for mobile app categories in the UK is 40%, compared to 37% in the U.S. – meaning that people who download and use apps are more likely to stay loyal and active.

Complete the form on the right to get a copy of the report.