7 Steps to Fix Your Audience Measurement
Publishers are drowning in data, but don’t always know what to do with it. Without the right metrics to show a highly engaged and loyal audience, publishers risk losing to dominant players who win purely on reach. Audience data is a powerful tool that can help publishers tell a better story about their customers and win more advertising business.
This presentation highlights:
- How to deeply understand your audience’s behavior, including their digital “day-in-the-life”
- How to access and use competitive insights to your strategic advantage
- How to tell a compelling story around your audience data
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