Mobile Unlock Journey

What happens after a Smartphone is unlocked? By default, an app is relaunched. Do some apps get relaunched more than others? What are the apps that best capture a user’s attention when launched by unlocking? How effective are push notifications? How does being the first app seen after unlock matter considering today’s casual media consumption behavioral trends?

In this report, Verto will provide an in-depth analysis of the mobile unlock journey and showcase metrics and analytics that help understand the impact of the first app seen after unlock.

Key findings:

  • Typical app bounce rates on Smartphones
  • The effectiveness of app push notifications on Smartphones
  • Key opportunities to engage consumers when Smartphones are unlocked
  • The average number of daily device unlocks on Smartphones
  • What are effective metrics to quantify content discovery on Smartphones?

Complete the form on the right to get a copy of the report.