Audience Spotlight Report: Finance Geeks

Verto Analytics’ Audience Spotlight reports provide a cross-device, consumer-centric view on a selected audience segment. Each month, we’ll explore user demographics and rich behavioral metrics on an unduplicated audience segment, including media assets across all the key digital devices, as well as across both app and web properties.

In this report, we’ll take a closer look at Finance Geeks, the top 20% of all U.S. adults (ages 18 and above) who accessed a finance website or app service during July 2018, based on the amount of time they spent per month online. Which screens, brands, and services attract these digital finance superusers? Report highlights include:

  • Demographics: How do the gender and household income distribution of Finance Geeks stack up against the U.S. adult online population?
  • A digital day in the life of a Finance Geek: Which devices and apps are Finance Geeks using, and when?
  • What other brands do they prefer: Beyond Paypal and Robinhood, where else do Finance Geeks spend their time?

Complete the form on the right to get a copy of the report.