Audience Spotlight Report: Music Lovers
Verto Analytics’ Audience Spotlight reports provide a cross-device, consumer-centric view on a selected audience segment. Each month, we’ll explore user demographics and rich behavioral metrics on an unduplicated audience segment, including media assets across all the key digital devices, as well as across both app and web properties.
In this report, we’ll take a closer look at Music Lovers, those U.S. adults who comprise the top 20% of all adults who accessed streaming music service during June 2018, based on the amount of time they spend per month online with music content. Which screens, brands, and services attract these streaming music superusers? Report highlights include:
- Demographics: How do the gender and household income distribution of Music Lovers stack up against the U.S. adult online population?
- A digital day in the life of a Music Lover: Which devices and apps are Music Lovers using, and when?
- What other brands do they prefer: Beyond Spotify and Pandora, where else do Music Lovers spend their time?
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