Google’s Insights on the Mobile Shopper

Online shopping is a near ubiquitous activity, with 96% of American adults shopping online each month.* But how does the consumer journey play out on mobile?

Google knows more than most about the importance of mobile in the consumer shopping experience. Their research team was looking for new and compelling insights to share with their clients about the consumer shopping experience, to help them develop strategies and experiences that are mobile-first.

Verto Analytics helped Google’s team understand details about the average mobile shopping experience:

  • What is the average number of visits to a shopping experience?
  • Which multitasking behaviors are present?
  • How often are consumers transitioning between the mobile site and the app?

* Source: Verto data, Dec. 2017.

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