What consumer insights tell us about the future of media consumption

How has traditional media embraced digital? Our research indicates some publishers in the UK are making the transition by gaining larger cross-device and multi-service audiences from apps, external sites, and syndication as well as the struggles they face to both measure and monetise these readers. This report discusses the evolution of the market over the next 10 years, with a focus on the shift in how UK consumers are interacting with news and media.

Highlights include:

  • A day in the life of a consumer
  • Challenges in measuring engagement across all devices and platforms and how to overcome those
  • 2017 trends and priorities for publishers in the UK

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