How to Use Data and Insights to Tell a Compelling Story About your Cross-Device Audience
Consumer media consumption has changed dramatically. The average consumer owns and uses as many as five devices, making multitasking the “new normal.” That’s why most publishers say that traditional, siloed audience measurement no longer meets their needs.
In this webinar, we unveiled our newest product, Audience Profiles, designed to help you position your brand and properties and build a more compelling narrative about your cross-device audience for advertisers.
This presentation highlights:
- The major challenges of audience measurement and how advancements in research methodology can help you overcome them.
- How to use a "day-in-the-life" visualization to illustrate who your audience is and where they spend time down to the minute and hour.
- The key cross-device metrics that explain the exact reach of your audience and how they’re engaging with you across all of your brands and channels.
- How to use insights and unique metrics like stickiness or time spent to demonstrate how your audience differs from your competitors.
Complete the form on the right to get access to the presentation.