Analyzing the Role of Reddit in Consumer Electronic Journeys

Reddit sought to demonstrate how its users’ trust and advocacy give it a unique role in influencing consumer journeys within the consumer electronics category, specifically:

  1. The role of Reddit across the various stages in a consumer journey: inspiration, discovery, consideration, and validation
  2. How users trust information on products and advocate for them on Reddit
  3. Whether, when users conduct their research on Reddit, that influences a faster consumer journey

Reddit used the research to build a case for increased advertising spend on their platform for the consumer electronics category. Verto’s consumer journey methodology helped demonstrate Reddit’s unique value proposition by way of more informed and higher spending consumers who become stronger brand advocates.

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