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VERTO SMART POLL: A HOLISTIC VIEW OF THE CONSUMER
Brands and retailers don't be in the dark about your consumer’s journey. Keep pace with consumers, it's important to measure not only what they do but why they do it. Combine traditional market research with modern measurement technologies to build a true picture of the consumer.
Smart Poll is a first-of-its-kind product to combine survey research and passive cross-device metering to offer the ability to compare what consumers do with what they say. This combination of traditional market research and modern measurement technology offers brands, research companies, consulting agencies and publishers a clear picture of how consumers’ opinions and decisions correlate with their actual behavior.
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