The True Value of a Loyal Mobile App User

Mobile app audience acquisition is a $10 billion business and growing. But what every brand and advertiser should know is that regardless of app category, only 10% - 20% of mobile app users remain post-download. In this presentation, we analyze the economics and behaviors of the high-value mobile app user and offer a better framework for measuring the ROI of user acquisition.

Key takeways:

  • What is the projected value of a retained active user, and how should you measure it on an ongoing basis?
  • What are the demographics of loyal, active users across these various app categories?
  • What is the projected value of a retained active user?

Complete the form on the right to get a copy of the presentation.

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