How Consumer Behavior Is Shaping the Mobile Apps Market

Competing for a single consumer’s attention across an average of five screens is a daunting task. But tackling this challenge may not be so difficult if you have a nuanced understanding of how consumers behave across the devices they own and the apps, sites, and services they use.

Key takeways:

  • A state of the market for consumer behavior and how behaviors are changing
  • Number of apps consumers actually use
  • Emerging behaviors around app multitasking

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