What are the most popular news brands?

This month’s Verto Index looks at the most popular news brands (apps and websites) among U.S. adults (ages 18 and above), from the New York Times to Forbes.

Highlights include:

  • Digital-first doesn’t always dominate: Despite criticism that the traditional media industry can’t keep up with digital, seven of the top-ranking news brands were originally founded as traditional print or cable news.
  • Who's winning the battle for user attention: niche brands and news aggregators claim some of the highest stickiness (or engagement) ratings.
  • Harnessing mobile audiences: Native news apps designed for the two biggest mobile operating systems - Android and iOS - are also some of the most popular mobile-only ways to consume news.

Interested in our insights on news brands? Download a PDF of the Verto Analytics Travel Index by completing the form on the right.

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