What are the most popular social media platforms?

This month’s Verto Index looks at the most popular social media platforms among U.S. adults (ages 18 and above), from Facebook to Tumblr.

Highlights include:

  • The most popular social media platforms: our ranking of the 10 most popular social media platforms reveals the dominance of Facebook and the reach of its owned brands, including Instagram and Facebook Messenger.
  • Engagement: Which social media platforms have the highest stickiness ratings?
  • The great Snapchat vs. Facebook face-off: Is Snapchat really succeeding at pulling Gen Z and Millennial users away from its rival?

Interested in our insights on the social media landscape? Download a PDF of the Verto Analytics Social Media Index by completing the form on the right.

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